Don’t bill like Microsoft

It’s easier and (much) cheaper to retain your existing donors than it is to go out and find new donors. — And yet, more effort and budget is usually allocated to recruiting new donors than to keeping the donors who are already contributing. There is a better way. Being intentional in your approach to engaging with and caring for your existing donors has only up sides: Your donors will feel appreciated…

A guide for anyone launching a website to share their skills with the world. — If you have a skill to teach there’s never been a better time to share it with the world. The course economy is huge and growing. For example: Tiago Forte teaches people to organise information and made more than $250k in two years. Marie Poulin teaches people how to use Notion and has more than $500k revenue in the last 12 months.

It wasn’t long ago when cash was the only way to pay when you ordered a coffee. When electronic payments arrived on the scene it was often with a surcharge that still communicated ‘we’d prefer you’d pay with cash’. Then, contactless payments eliminated the need to even get out your…

Anyone who has managed a website that sells a product or service has at some stage wondered “why do people leave without purchasing?” Could they not find what they were looking for? Did they have a question? (you need to add live chat support) Is it too expensive? Something…

The built-in webcam on your computer isn’t great. Until 2020, this wasn’t an issue for most people because video meetings were more novelty than necessity. With Zoom/Team/Meet/other meeting tools now a way of life, the quality of the webcam is now more important. Your iPhone comes with a state of…

I remember going into lockdown in March last year and urgently needing to find a tool to facilitate in-person meetings that were suddenly moving online. Someone had used Zoom before so we went with that and from then on Zoom became my constant companion. For many, ‘Zoom’ means ‘online meetings’…